Social Gaming Market

Web based social media have proven extremely effective at driving players to online poker games in recent years. The ‘Zynga phenomenon’ is the most commonly cited proof of this fact, and it was a highly significant development in the online gaming market.  When Zynga poker launched on social network sites it quickly monopolised that niche of the online gambling market, and brought in incredible revenues in a very short space of time despite the fact that it is not an optimal software solution. Viaden Media has recently released a social media edition of its extremely popular poker solution - social poker, which is able to compete with and even surpass Zynga in a number of different ways.

There is a significant lack of social media experience in the online gaming industry, but players want to socialise, and social media has proven its ability to effectively drive players to poker and other casino games. This is illustrated by the rapid decline in traffic in traditional poker networks, and the exponential growth of interest in social media-based poker platforms such as Zynga Poker. Zynga Poker’s move into social media quickly brought them approximately 400,000 concurrent players, and they currently hold the monopoly in the niche social media gambling market. We at Viaden Gaming believe that this is soon to change however, as we have released a social media poker edition able to compete with Zynga Poker’s offering.

We strongly believe in the power of social media, and given that social media already provides the majority of today’s online entertainment, we are certain that, in the future, non-social media gambling will become obsolete. According to Facebook statistics, there are more than 500 million active Facebook users. 50% of them log on to Facebook in any given day. People spend over 700 billion minutes per month on Facebook. Social media market has a lot of opportunities for monetizing fun money games, since the number of people using social networks is huge. AppData states that over 37,860,000 Facebook users play Zynga Texas Hold’em, though it does not offer any cash out, only cash in. It means that there is something much more than just money about social gaming. People are interested in socializing which seems to be much more entertaining than a simple online poker play. And what is most important, people are willing to spend money on this kind of entertainment. According to our own experience with fun money iOS applications, people can spend hundreds and even thousands of USD for cash in without cash out opportunity.