How to Start Online Casino Business

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Hello! My name is Katsia Chaikouskaya and I’m a Vice-President of Marketing at Viaden Media. I’m so pleased to see you here! Are you comfortable in you arm-chair? Make some coffee and enjoy.

If you got this page opened that means you might be related somehow to gambling and you got a lot of questions regarding online casino business. I hope I could help you to clarify a lot of things. Well, let us start and check it step by step.

Step 1

The most important issue concerns such a simple statement “Owning your own casino is profitable”. True or False? I’m 100% sure the majority wants me to say “True”. … and I will! Why? - my argument is very strong: this is you who decide where, when, how and for who! In this situation you do not depend on your business location. You are not a grocery shop owner who is not able to move his shop from china town to the downtown! You are the god of www and you can place your site to the downtown of Google, Yahoo, MSN, etc. But it is not as easy as a pie. Before you start your own casino you need to answer the following questions:

How do you believe you will be successful? Here is a piece of advice: be brave, take the bull by the horns and remember: Nothing ventured, nothing gained. If I were you I would answer: I know I will get every success as I REALLY want to try something new especially in such an excited sphere as gambling is! I feel it will be rather a hobby than a job! Love what you do and won't be disappointed with the results.
What is your market focus and edge? You need to think about it as it is well know that niche strategy brings much more success than a futile attempt to get all the players from all the countries play your games. There are a lot of fresh ideas how to add some salt and spice to your project to attract people: create a community for gays with membership paid and free games, make a poker with animals, make a casino with just slot games, add blogs, forums and chats, make it geographically targeted with a focus on Europe, or Israel or North America…. Oh, what am I saying! I wouldn’t have had to betray all the secrets :)!!
How much do you want to earn? Don’t be shy, listen to yourself. Open your mouth and say it!! Feel difficulties? Don’t worry! $10,000?-in this case there is nothing you can worry about! Submit your web site to different catalogues, buy or exchange links and here you go. $100,000? 1 mln bucks? –Oh-this should be a serious business and to run it you need to hire specialists, visit conferences and exhibitions related to gambling business, become a part of gambling community, work 24/7… Don’t know how to start? Firstly think of mission and vision for your future business/company. Than determine step by step what should be done, step by step. First site, billing system, than maintenance and marketing. Create goals for each step. The most effective is to launch a working site and then make improvements and modifications. In this case you will start to earn from the very beginning and reimburse the expenses. It sounds good, to me, at least.
What’s your budget? First of all, check Microgaming, Boss Media, Viaden Media and other game development companies prices for the software to be aware of the situation. Some of them sell Turnkey solutions with customizable design (for Ex. Viaden Media gambling projects). They can also add modifications to the existing software. Microgamng and Boss Media want casino site buyer have a gambling license along with a good experience in owning any type of gambling business. These game production companies sell ready sites. What does that mean? You go to their website, open, let us say poker software page and see a list of poker web site developed and owned by Microgaming or Boss Media for example. You choose a web site and play the game. If everything is ok you contact sales department. You pay them, for example, $10,000, and then $3,000 every month. After that you are given access to adminarea. From this moment you can consider this site yours. One very important issue: don’t forget to pay royalty otherwise you wont be able to admin your gambling site. What to choose? J This is you who decide it! By the way, gambling software can be certified by different quality assurance companies. But the fact that Viaden Media gambling software is not tested by eCorga doesn’t mean its software is worth for nothing! It only explains why it is so cheap! Remember: The price should be fair and acceptable for both parties. Essential tip: never give up to fight for discounts (believe me, you can always get a better price if you show your real interest in software). One more advice for free: IDEAS MEANS EVERYTHING, what is actually much more than money! Be smart and don’t pay more than you want.
Marketing tips for your gambling projects. There are a lot of methods and tools you can use to promote your gambling site. Google AdWords and Google AdSense, Blogs, Forums, Link purchase and link exchange, prepaid cards and so on. Or you may invent your own super successful and 200% working know-how “promote casino” method, you never know…! Make a scan of your major business rivals. Read their news, check their sites on a regular basis, try to understand their philosophy, LIVE THEIR LIVES. It should help!

Once you got positive answers to the mentioned below questions, it should be clear for you that you are ready to start your own casino site.

Step 2

is to determine the best gambling software to buy. I am so sure you have already checked many game production companies offers and you are know that millions of casino software packages are offered widely. Separate casino games for sale are also available. I can imagine how difficult it is to choose the right one. If you want to know my opinion, here is a piece of advice: take into consideration your market target and think of your players: what are the games they like most of all? What is the most suitable way for them to deposit money? By the way, probably it makes sense to create a paid membership with free games gambling site? Or free membership, free games casino site with online shop incorporated? It is up to you. The only thing you need to remember is that your players should be happy. So, buy casino games that you need, do not clutter up your casino site with games never played. Plus, it will save your time and money. Yeah, make the idea of your special gambling site grow from your heart; don’t get narrowed by specific sets of games! Do what you want and buy what you want!

Step 3

is to check how reliable your casino software provider is. The simplest way is to search Google using the name of the company as a keyword. Check their web site, read corporate news. Try to find what is written on other websites regarding this company. If there is a corporate blog, draw your attention on archive categories. Check what organizations this company has membership in. Pay your attention on easy it is to communicate with company representatives, how fast you receive answers from them and how easy it is to buy software you are interested in. Also, it would be much better and safe for you if both parties sign contracts and price agreements. Remember: the most expensive is not always the best.

Step 4 or Technical questions

like domain name purchase, hosting purchase, gambling license, payment system and merchant account if required. First two problems are easy to resolve. License and billing questions necessity depends on your project idea: if you create casino with free games to entertain your community neither license nor merchant account are required. Otherwise you need to open a merchant account to process gambling money. Most of Merchants (but not ePass!!) for the moment require gambling license. If you don’t have one, you need to either obtain it from the government where your company is registered or get an official paper from this government saying that gambling business in this country is not a subject to licensing. Sometimes it results easier to establish a new company under special jurisdiction to be legal. I’d highly recommend you to visit our Gambling legislation section on our corporate Casino Blog. You can also discuss on our Casino and Poker forum. To get more detailed information regarding gambling billing and gambling license, please, contact us. Remember: Gambling can be legal!

Step 5

Casino site maintenance. Most of casino sites are easy to admin and maintain, so you shouldn’t feel any inconvenience when using regular administration area. Meanwhile, sometimes you feel you nee to improve your casino site by adding new games or adding new features. In this case you will need professional webmasters help. Usually they evaluate the amount of time they will spend to make your improvements. You pay according their hourly rate. Sometimes it is possible to buy let us say “Maintenance package” for a certain amount of hours per month or year. If I were you I would chose the first variant – you never know how many things you will need to improve.