Tournament Management
Striving to keep your online gaming business running at the leading positions requires considerable efforts including introduction of smart options, advanced features and innovative technologies. Viaden Gaming totally adheres to the concept of delivering diverse gaming experience to players worldwide and offers online casino operators the service of creating and managing online casino tournaments.
Online casino tournament is one of the efficient ways of player acquisition and retention, because it allows players to compete not only against the casino, but against each other in real-time, which creates certain intensity that cannot be reached in a regular casino play.
Currently the most common online casino tournaments include Slots, Blackjack, Roulette and Video poker. Slot tournaments are by far the most popular and allow for quick and high betting turnover.
What Makes Online Casino Tournaments Distinct?
Online casino tournaments are in many ways different from those available for poker players. Furthermore, they create a psychological hook for players which finally results in high player liquidity, increasing number and sums of deposit amounts and players’ life time value. Proper planning and structuring of an online casino tournament also positively contribute to players’ acquisition and retention.
- Tournament Length – the total duration of a tournament when a player is allowed to participate in the competition and it is usually much longer than Play Time
- Play Time – the period of time a player is given to take part in the tournament with registration or buy-in
- Start time – the exact time of tournament, players are not obliged to start playing exactly when the tournament is open
- Add-on – as soon as a game round is over, a player is allowed to purchase additional play-time and coins to advance the total score. Each add on adds 5 minutes of game play and can be purchased 5 times for the total of 25 minutes.
- Rebuy – once a game round is over, a player is allowed to start the tournament again from the very beginning to increase his achievements. Moreover, a player can re-purchase all add-ons, which creates exponential purchasing potential.
Online casino tournaments have recently become very popular due to the profit they bring to the house. When captivated by the competition about 40% of players tend to buy at least one Add-on, whereas another 40% doing their at most to win, make use of all the 5 add-ons available to hit the top positions.
Arranging online casino tournaments creates unlimited opportunities for an online gambling operator. First of all, participating in tournaments requires registration with your online gambling web-site. While registered with a casino, players are sure to make deposits, compete in tournaments and keep playing with your casino.
Moreover, as it turns out seeking to win players tend to buy add-ons to advance their positions in the winning table.
Upon your request we can organize scheduled or feeder tournaments. Scheduled tournaments create favorable opportunities for cross promotion and contribute to increasing players’ login frequency. Feeder tournaments can be regarded as a pre-step for your major prize pool tournaments. They involve no costs for the operator, as winning players are awarded with entries to a scheduled tournament. Consequently, feeders significantly help cover a larger target audience for major tournaments.
As far as tournament funding is concerned, it is possible to arrange network, private and hybrid tournaments.
Network tournaments are available for all network players and are beneficial both for Platform and Operator because prize pool is funded by Platform that also keeps all the Profit.
Private tournaments are targeted at players from a particular online gambling operator that provides funding for the entire prize pool. This type of tournaments involves higher risks; however, in case of smart planning they prove their being very profitable.
And finally, to provide more diverse tournament options at reduced liability and profit level it is possible to organize hybrid tournaments that are available to players across the Platform, whereas the prize pool funding, profit and loss are shared.
Online casino tournaments is an excellent tool for expanding the offering of your online casino entertainments by creating favorable opportunities for a player to achieve a great deal without putting much of their bankroll risk and for your business to increase players’ acquisition and retention by catching and involving players in the exciting competition.
