Google Analytics Expert Consultations
Any online marketing strategy should be closely monitored to ensure that it is providing an adequate return on investment. The best way to do this is to use Google Analytics, which provides an extremely effective tool for analysing traffic to any website, large or small. It allows you to perform penetrative analyses, such as tracking where visitors are being transferred from, the search terms they use to find the site, how long they stay on the site, how many pages they look at and more.
Having a powerful website analytics package is essential to guiding an online marketing strategy. Google Analytics is not only one of the best solutions in the industry, it is also free to use. However, while it is available to everyone and anyone could theoretically use it, it does take an expert to get the most out of it. It is a complex tool with a wide array of settings, configurations and data export systems and its list of features is constantly growing and changing. Fully realising its potential requires technical expertise and a deep understanding of online marketing.
Viaden Media has vast amounts of experience in using Google Analytics for tracking online marketing campaigns. Our team of online promotion experts possesses an in-depth knowledge of Google Analytics and its capabilities from both an end-user and a technical stand point. We are able to provide our partners and clients with targeted professional consultations on both how the tool is used and how to understand and act upon the results. We also understand the specific challenges facing online gambling businesses, and as such are perfectly suited to help you tailor the Google Analytic system to the needs of your online poker or casino business and perform a comprehensive analysis of the gathered data.
Beyond tracking basic visitor data, we also offer the following services:
- Google Analytics configuration audit. We help you tailor your Google Analytics account to provide accurate and relevant reports and we will audit your account to ensure that it is optimally configured. The points covered by the audit are:
- Tracking code correct installation.
- Accurate cross- and sub-domain configuration.
- Goals, filters and funnels.
- Trouble-shooting.
- eCommerce tracking, if relevant.
- Audience segmentation.
- Dashboard and email report setup.
- Strategic planning of the monitoring, interpreting and acting upon data.
- Google Analytics data explanation. Once the gathered data has proven to be accurate, we can help you to segment it and draw appropriate conclusions from it.
- Online gambling website optimisation. We can use Google Analytics data to help you to optimise your website so that it is both search engine friendly and user friendly.
With our vast experience, we can help you unleash the power of Google Analytics.
