Why Promote Your
Gambling Website Online?
Viaden Media deeply understands the objectives of online casino and online poker business. The online gaming market keeps raising its competition level. It is getting harder and harder to drill though the brick wall of your competitors even if you have a better online gambling services range, better games functionality and better website design. Starting your online gaming business you should begin with the end in mind. Your services range, design and website user friendliness will stay unrecognized unless online players know about your existence. It is obvious that if no visitors come to your website, no profits you gain. The question of highest importance that rises right after your online casino or online poker website goes live is “How to establish effective online presence?” In other words the problem of how your website will be found by online players becomes the one of the forefront.
What We Offer?
To help our clients solve the problem of effective online presence establishing Viaden Media offers a wide range of Internet promotion services, including:
Search Engine Optimization Services
Affiliate Marketing Consulting Services
Email Marketing
General Online Marketing Campaign Audit
Search Engine Optimization (SEO) Services
It is no doubt that search engine optimization (SEO) is the mainstream vehicle in online promotion sector, because only well optimized websites can find their right way in the search engine algorithms. With dozens of online gambling web sites designed and published everyday a sustainable Internet promotion is crucial. An optimized website generates more internet traffic thus driving more online players which translate in revenue.
SEO is a process of improving the volume and quality of traffic to a website from search engines via «natural» («organic» or «algorithmic») search results. Usually, the earlier a site is presented in the search results or the higher it «ranks», the more searchers will visit that site. SEO can also target different kinds of searches, including image search, local search and
Viaden Media has worked out a highly effective comprehensive approach to SEO services delivery. We use a
Phase I — General Activities:
In the progress of this phase we perform activities that are aimed at influencing
General SEO activities include:
- Keywords Research and Analysis
On-site SEO activities:
- Writing titles rich in keywords for all main pages of the website
- Writing meta tags (description and keywords) containing targeted keywords for all main pages of the website
Phase II — Promotion and Indexation Activities
These activities are aimed at enhancing the SEO of the website inner pages and generation of an initial number of backlinks to the website. These are the next steps after
This phase includes following activities:
- XML sitemap submission
- SE and directory submissions
- Compiling a set of anchors for links to your website
- Submission services - General traffic analysis report
- Link building strategy development
- Link exchange
- One-way Links
Pay Per Click (PPC) Services
The main advantage of a PPC system is that you pay only for actual clicks, not for the impressions of your bid. Our Google AdWords Certified Experts are ready to develop a custom advertising strategy to help you find the optimum balance between your budget, desirable positioning, bid prices and ROI.
Our Google AdWords, Yahoo Search Marketing, and Microsoft AdCenter advertising campaigns consulting services include:
- PPC campaign goal definition
- PPC competition analysis
- Estimation of the campaigns budget
- Campaign organization and structure recommendations:
- Outline of the campaign structure
- Geo targeting recommendations
- Keywords match types advice
- Guidelines for ad creation
Our specialists are ready to review the current PPC accounts and campaigns that you have for your website and suggest the ways of the campaigns costs optimization. Our 3 years+ experience shows that we can lower the PPC expenses up to 3–4 times from the initial sum of payments. This service may include:
- Existing campaigns audit,
- Coming up with detailed improvements recommendations,
- Adjustment of current campaigns settings and ads texts,
- Recommendations
on-site factors improvement.
Online gambling industry is one of the most complicated spheres in concern of online marketing because of the industry specifics. It is now always allowed to set up and manage a PPC campaign with gambling keywords, but our specialist have elaborated a surefire methodology of PPC promotion of online casino and online poker websites.
Affiliate Marketing Consulting
Affiliate Marketing is an effective Internet marketing tool enabling both merchants and affiliates benefit from the opportunities it offers. As a merchant, you can boost you sales, leads and web traffic, and an affiliate, in his turn, can earn commission while generating sales for the merchant.
Affiliate marketing is a
Affiliate marketing widens the scope of your internet presence by encouraging other websites to become advocates for your services, increasing your online exposure and improving the efficiency of your advertising expanses.
Viaden Media Internet marketing team offers a complete cycle of Affiliate Marketing consulting services from competitor analysis to campaign planning. All the activities we deliver are performed on the
The phases are the following:
Phase I — Affiliate Program Planning:
o Competitor analysis
o Affiliate networks review
o Prospective partners review
o Promotional materials creation
o Affiliate payout structure selection
o Affiliate recruitment strategy elaboration
o Affiliate program contracts and marketing materials writing
o Incentive affiliate program strategy elaboration
Phase II — Affiliate Program Launch Consulting:
o Affiliate communication strategy elaboration consulting
o Affiliate evaluation
o Affiliate program promotion consulting
Email Marketing
Email marketing is proven to be an effective tool not only to bring targeted traffic to your website, but also to build better relationships with your customers and boost your sales. Properly used email marketing will help you reach your target audience directly, thus turning your prospects into customers and customer into repeat customers.
To help you get superb results from your email marketing campaign we offer:
- email marketing strategy development
- email newsletter design
opt-in email list building- email campaign performance tracking
General Online Marketing Campaign Audit
The main goal of the campaign audit is to give a clear and transparent picture of the website visitors’ sources, visitors’ behavior and content performance. The report will be presented in the form of charts and graphs reflecting the website traffic figures. The report will show quantitative and qualitative information on the following aspects:
- General Traffic Overview — overall traffic numbers (visits, page views, bounce rate, average time on site, % of new visitors; visits geo overview)
- Visitors and Sessions Details — overall amount of visitors, number of unique, repeated, new visitors; visitors sessions length information; visitors by state, city, language
- Content Performance — most viewed pages; bounce rates for most viewed pages; less popular content
- Navigation — main visitors paths; top landing pages; top exit points
- Traffic by Source — traffic sources details; traffic reports by search engines and keywords; specific search engines analysis (on demand);
- Keywords — detailed keywords analysis; keywords conversion details
- Traffic Conversion Analysis — depending on the conversion criteria — amount of submitted orders; downloaded files; contact forms submitted
- Custom reports for specific pages of the website
- Technical Details — visitors’ browsers; OS details; 404 errors.
Please, contact us for more information.
GLI has certified our RNG